Kentico 13 EOL: Support ends Dec 31, 2026 - 218d 17h 56m left.
Kentico 13 EOL: Support ends Dec 31, 2026 - 218d 17h 56m left.
Create AI-powered digital experiences with AIRA, Azure OpenAI Services, and Microsoft Copilot. DotStark helps organizations enhance search, personalization, content creation, and customer engagement across Xperience by Kentico.
Built into Xperience by Kentico and powered by Azure, AIRA helps marketing teams create content faster, uncover insights, automate tasks, and improve digital experiences without leaving the platform.
AIRA generates and refines text across ALL content fields in XbyK — pages, emails, widgets, and structured content items — directly via the AIRA Chat interface. No switching tools. No copy-pasting between platforms.
AIRA uses data-driven AI optimisation to spot trends, detect anomalies, and uncover friction points in customer journeys — all surfaced inside XbyK's admin interface. No separate analytics platform needed.
The AIRA Agentic Marketing Suite assigns specialised AI agents to handle planning, execution, and reporting — freeing your team for strategic and creative work. Orchestrate marketing and digital experiences end-to-end with AI teammates.
Generate content, configure platform features, get help with XbyK tasks, pull assets, set up modules — all through AIRA's single chat interface. Suggests next actions based on user behaviour and project state.
AIRA handles content and marketing AI. DotStark extends XbyK with enterprise-grade custom AI integrations using the full Microsoft AI stack.
Custom GPT-4 powered content workflows — automated meta descriptions, smart content recommendations, custom AI agents that understand your brand voice and XbyK content taxonomy. Goes beyond AIRA's built-in generation for complex, heavily-branded enterprise content.
Custom Copilot agents built with Copilot Studio and embedded directly into XbyK's admin interface. Agents can be trained on your specific content types, workflows, and business rules — far beyond AIRA's standard capabilities.
Replaces XbyK's default search with Azure AI Search — delivering semantic intent matching, faceted filtering, "did you mean", and relevance tuning. Users find what they mean, not just what they type. Conversion improvement: 28% average.
Power BI dashboards embedded inside XbyK admin — live content performance, user behaviour, campaign ROI, and personalisation effectiveness. AI-powered anomaly detection and trend surfacing that supplements AIRA's built-in insights.
Advanced content processing beyond AIRA's translation — entity extraction, sentiment analysis, content classification, PII detection, automated compliance checking. Ideal for healthcare, financial services, and regulated industries.
Custom machine learning models built on Azure ML — predictive personalisation, next-best-content recommendations, propensity scoring, and churn prediction. Wired into XbyK's personalisation engine for real-time content decisions.
Audit your XbyK licence, content type structure, and current AIRA activation status. Configure AIRA Chat, image AI, and translation for your content model. Set up role-based AIRA access, train editors on AIRA Chat, and create your brand voice guidelines for consistent AI output.
Based on your AI strategy, DotStark builds the custom integrations identified in your AI consultation — Azure OpenAI, AI Search, Copilot Studio agents, or Power BI dashboards. Each integration is developed, tested on staging, and validated with your content team before production deployment.
Go-live deployment, content team training on all AI tools (AIRA and custom integrations), performance monitoring dashboards configured. Monthly AI optimisation reviews — AIRA configuration tuning, Azure AI model refinement, usage reporting.
Everything you need to know about AI, AIRA, and Xperience by Kentico.
AIRA is the native AI assistant built into Xperience by Kentico. Powered by Azure AI technologies, AIRA helps marketing teams create content, generate insights, automate repetitive tasks, and improve digital experiences without leaving the platform.
AIRA helps marketing teams create content faster, identify customer journey insights, automate manual tasks, and improve campaign execution. By working directly inside Xperience by Kentico, AIRA reduces context switching and helps teams focus on strategy rather than repetitive work.
Xperience by Kentico offers AI-powered capabilities through AIRA, including content generation, content optimization, AI-assisted search, translation support, marketing insights, and conversational assistance. Organizations can also extend these capabilities using Azure OpenAI and custom AI integrations.
Azure OpenAI can be integrated with Xperience by Kentico to enhance content creation, personalization, intelligent search, customer insights, and automation. Combined with AIRA, it enables businesses to deliver more relevant and efficient digital experiences across their websites and customer journeys.
Yes. AI-powered search can help users find information faster, while AI-driven personalization can deliver more relevant content based on behavior and preferences. Together, these capabilities improve engagement, customer satisfaction, and overall website performance.
Yes. AIRA is designed for enterprise use within Xperience by Kentico and is built on Microsoft Azure technologies. Organizations benefit from enterprise-grade security, governance, scalability, and compliance while enabling teams to use AI responsibly across digital operations.
As a Kentico Silver Partner and Microsoft Partner, DotStark helps organizations implement AIRA, Azure OpenAI, AI-powered search, personalization, and custom AI solutions within Xperience by Kentico. Our team focuses on practical AI implementations that deliver measurable business value and improved customer experiences.
Businesses use AI in Xperience by Kentico to accelerate content creation, improve website search, personalize customer experiences, automate marketing tasks, uncover insights, and increase team productivity. These capabilities help organizations deliver smarter digital experiences while reducing manual effort.
DotStark is a certified Kentico Silver Partner and Microsoft Partner. We activate AIRA, configure it for your content model, and extend it with the full Microsoft AI stack.
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Kentico 13 End of Life: Official support ends December 31, 2026 — 
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