Advancing Patient Care through a Unified Digital Healthcare Experience

Project Overview

UMC, a major regional academic medical center and hospital network, undertook a comprehensive modernization of its digital presence by rebuilding its website using Kentico Xperience 13 with a .NET Core backend. The objective was to deliver a unified, accessible, and high-performing digital platform that effectively serves patients, families, healthcare professionals, and community stakeholders.

The new website centralizes critical healthcare information, patient portals, and service navigation while supporting institutional communications, recruitment, and community engagement.

Business Objectives

• Provide patients and families with clear access to essential healthcare services and support resources.

• Support physicians, employees, and trainees through dedicated professional and careers sections.

• Enable internal teams to manage news, events, patient stories, and educational content efficiently.

• Deliver a responsive, mobile-friendly, and accessible experience for public users.

• Strengthen community engagement and reinforce institutional brand leadership.

Key Features & Deliverables

• Modular templates in Kentico Xperience 13 for Homepage, Service Lines, Specialist Care, Patient Portal, and Careers.

• .NET Core backend enabling scalable integrations with billing systems, patient portals, and clinic locators.

• Mobile-first responsive design optimized for community users on the go.

• Clear highlighting of Emergency, Quick Care, and Specialty Services.

• CMS-driven editorial workflows for publishing news, events, and patient success stories.

• Analytics integration tracking service-page engagement, career clicks, and mobile usage.

Challenges

• Consolidating a wide range of specialized healthcare services into intuitive user journeys.

• Meeting strict accessibility, performance, and compliance requirements.

• Reducing dependency on development teams for content updates.

• Migrating extensive legacy content without service disruption.

Solution Approach

• Implemented structured content models and reusable widgets in Kentico.

• Developed backend APIs in .NET Core for service locators and portal integrations.

• Designed a mobile-first UI with prominent CTAs for key patient actions.

• Established editorial workflows and CMS training for internal teams.

• Configured analytics dashboards to guide ongoing UX and content improvements.

Results

• 30% increase in usage of service-line and portal pages.

• 25% faster publishing of news and events.

• 20% improvement in mobile engagement metrics.

• 15% increase in career-page click-through rates.

Conclusion

The Kentico Xperience 13 and .NET Core-powered platform transformed UMC’s digital presence into a unified, accessible, and patient-centric experience. The solution improved usability, editorial agility, and engagement while reinforcing the institution’s reputation for service excellence and innovation in healthcare delivery.