Crafting an Elevated Digital Experience for a Luxury Lifestyle Destination

Project Overview

Skymeadow, a renowned private club and resort destination, sought to revamp its online presence to reflect high-end hospitality offerings—including golf, dining, events, and membership experiences. Using Kentico Xperience 13, the website was redesigned to provide a content-rich, guest-centric, and mobile-optimized platform that highlights amenities and enhances marketing efficiency.

Business Objectives

• Elevate brand perception as a premium lifestyle destination.

• Improve engagement and conversion for membership inquiries, event bookings, and dining reservations.

• Provide an easy-to-use CMS for marketing teams to publish seasonal offers, events, and announcements.

• Ensure mobile responsiveness and accessibility across devices.

• Simplify navigation across multiple offerings (golf, dining, events, membership) for diverse user segments.

Key Features & Deliverables

• Modular Kentico Xperience 13 templates: Homepage, Membership Page, GolfOutingsPage, Dining Page, EventsVenuePage.

• Hero sections and image-rich layouts showcasing lifestyle and club amenities.

• Segmented content paths: Membership benefits, Weddings & Events, Dining experiences, Golf/Outings.

• Mobile-first responsive design for seamless cross-device experience.

• CMS workflows for easy content updates by non-technical staff.

• Analytics integration tracking membership inquiries, event visits, dining reservations, and mobile engagement.

Challenges

• Translating a multifaceted offering into clear, cohesive navigation.

• Maintaining visual richness and brand quality while optimizing mobile performance.

• Enabling editorial teams to manage content independently without developer reliance.

• Catering to multiple audiences: prospective members, event clients, dining guests, and golf participants.

Solution Approach

• Defined structured content types in Kentico (MembershipPage, EventVenuePage, DiningExperiencePage) and reusable widgets (hero carousel, feature cards, CTA buttons, gallery sliders).

• Designed a lifestyle-driven UI with strong imagery and minimal text to appeal to high-net-worth audiences.

• Created intuitive site navigation segmented by audience type (Members, Events & Weddings, Dining, Golf/Outings).

• Optimized performance: responsive grid, lazy-loaded images, mobile-first CSS.

• Configured editorial workflows with versioning and schedule-publish capabilities.

• Embedded analytics to track engagement, conversions, and mobile usage for continuous optimization.

Results

• 30% increase in visits to membership and event pages.

• 25% improvement in mobile engagement (lower bounce rate, higher session duration).

• Marketing team achieved 35% faster content update cycles.

• Enhanced lead generation through membership and event inquiry forms.

Conclusion

The Kentico Xperience 13-powered redesign elevated Skymeadow’s digital presence into a premium, responsive, and content-rich experience. The platform improved engagement with prospective members and event clients, streamlined content management, and reinforced the club’s status as a luxury lifestyle destination.