Elevating Design and Functionality for a Global Flooring Innovator

Project Overview

Shawcontract, a global leader in commercial flooring solutions, redesigned and rebuilt its corporate and product website using Kentico Xperience 13. The platform highlights product collections, project case-studies, and sustainability initiatives while providing a modern, immersive user experience.

The website serves architects, designers, and facility specifiers across multiple regions, enabling easy product discovery and improving lead generation.

Business Objectives

• Increase lead generation via product showcases and project stories.

• Position Shawcontract as a leader in sustainability, design innovation, and material science.

• Enable global editorial teams to manage content and assets efficiently.

• Improve site performance, mobile responsiveness, and accessibility.

• Provide editorial control for frequent updates without heavy IT involvement.

Key Features & Deliverables

• Modular page templates in Kentico Xperience 13: Homepage, Collection Pages, Project Case-Studies, Region Landing Pages, Product Detail Pages.

• Hero collections showcase (e.g., “Grounded Spaces”, “Art + Science”) to highlight design innovation.

• Project case-study section featuring real-world global installations.

• Sustainability-focused content including Material Health, Circular Economy, Carbon Impact.

• Regional site architecture for APAC, EMEA, and Americas supporting localized content.

• Fully responsive, mobile-first design optimized for performance.

• Editor dashboard for uploading collections, project stories, PDFs, and images.

• Search and filtering for specifiers by collection, application, or sustainability attribute.

• Analytics integration to monitor page views, engagement, and conversions.

Challenges

• Large, complex global product portfolio with multiple collections and assets.

• Multi-region website architecture with language and compliance requirements.

• Ensuring editors can easily publish frequent updates without IT dependency.

• Balancing visually-driven design with performance, accessibility, and speed.

• Keeping sustainability content and project stories current.

Solution Approach

• Leveraged Kentico Xperience 13 with structured page types and reusable components.

• Built global content tree with regional child nodes for localized content.

• Implemented responsive grids, lazy loading, and optimized media for performance.

• Developed editorial workflows for asset management, tagging, and approvals.

• Integrated faceted search and taxonomy for product discovery.

• Embedded analytics for data-driven insights and conversion tracking.

• Applied accessibility best practices (alt tags, contrast, keyboard navigation).

Results

• 40% increase in traffic to product collection pages.

• 30% faster publishing of new product collections (from ~10 to ~7 days).

• 25% increase in conversion for “Request a Sample” or “Find a Specifier” forms.

• Improved mobile performance: page load under 3 seconds, 20% reduction in mobile bounce rate.

Conclusion

The Shawcontract website, built on Kentico Xperience 13, transformed the brand’s digital presence into a globally relevant, design-forward platform. The redesign improved editorial efficiency, lead generation, and mobile performance while reinforcing Shawcontract’s positioning as a sustainable commercial flooring innovator.