Inform, Inspire, Retire: A Modern Content Hub for Senior Living

Overview

Retirement Living is a leading online publisher providing trusted guides, reviews, and resources for retirees and pre-retirees. To better serve an aging audience and growing content library, the organization modernized its digital platform using Kentico Xperience 13.

The goal was to create an accessible, mobile-friendly content hub that improves article discovery, supports editorial independence, and strengthens the brand’s authority in senior living, health, wealth, and lifestyle planning.

Business Objectives

• Deliver a comprehensive digital hub for retirement-related guidance and research

• Improve editorial agility for non-technical content teams

• Optimize mobile usability and readability for senior audiences

• Strengthen trust through improved UX, accessibility, and site performance

• Increase engagement with guides, reviews, and newsletter subscriptions

Key Features & Deliverables

• Modular Kentico Xperience 13 page templates:

  • Homepage

  • Guide Landing Pages

  • Review Detail Pages

  • Resource Hub Pages

  • Newsletter Signup Pages

• Clearly segmented content pathways:

  • Senior Living

  • Health & Wellness

  • Wealth & Planning

  • Home & Safety

• Mobile-first, responsive design optimized for readability

• CMS workflows enabling editors to publish and manage guides, reviews, and resources

• Metadata-driven filtering, tagging, and on-site search

• Analytics integration to track engagement, sign-ups, and traffic behavior

Challenges

Large & Diverse Content Library

Balancing guides, reviews, research, and news while keeping navigation intuitive and searchable.

Accessibility for Older Audiences

Designing for readability, usability, and accessibility across devices and varying user needs.

Editorial Independence

Empowering content teams to update, tag, and refresh articles without developer support.

Performance at Scale

Maintaining fast load times and content clarity as traffic and content volume increased.

Solution Approach

• Defined structured content types (GuidePage, ReviewPage, ResourcePage) in Kentico

• Built reusable widgets such as content cards, topic filters, hero banners, and CTAs

• Designed clear user journeys from topic discovery to article engagement and newsletter signup

• Applied mobile-first UX principles, optimized typography, and lazy-loaded media

• Configured editorial workflows, taxonomy, and scheduling controls

• Embedded analytics dashboards to support data-driven content decisions

Results Delivered

• 30% increase in guide and review article engagement

• 25% faster content publishing cycles for editorial teams

• 20% improvement in mobile engagement metrics

• Increased newsletter sign-ups and resource downloads

• Improved SEO performance and page-load speed

Conclusion

The Retirement Living platform transformation delivered a modern, accessible, and scalable content hub tailored to senior audiences. Built on Kentico Xperience 13, the solution enhanced content discovery, empowered editorial teams, improved mobile usability, and reinforced the publisher’s position as a trusted authority in retirement planning and senior living.