Rapid Website Redevelopment for a National Mortgage Lender

Project Overview

PHL, a national mortgage and financial services provider, required a complete rebuild of its corporate website on Kentico Xperience 13—delivered within an exceptionally tight 30-day timeline.

The objective was to launch a secure, high-performing, and fully CMS-controlled platform that could support large-scale lead generation, integrate seamlessly with multiple CRM systems, and empower the internal marketing team to manage content independently—without ongoing developer reliance.

Business Objectives

• Deliver a full website redesign and rebuild within 30 days, including integrations and QA.

• Integrate multiple lead-management and compliance systems.

• Enable easy management of hundreds of Mortgage Loan Officer (MLO) profiles.

• Provide full CMS control over content, layouts, and branding.

• Ensure strong performance, security, and compliance with financial services standards.

Key Features & Deliverables

• Custom CRM Integrations
  Secure automated lead routing via TrustedForm → LeadConduit → Ellie Mae Encompass CRM.

• Mortgage Loan Officer (MLO) Directory
  Custom Kentico page types with searchable, filterable officer profiles.

• Dynamic Page Components
  Modular MVC templates and reusable components for flexible page layouts.

• Soft Deletion Controls
  “Visible on Live Site” toggle enabling admins to hide or restore pages without deleting content.

• Admin-Controlled Branding
  CMS-based color pickers and styling options for banners, backgrounds, and CTAs.

• Performance Optimization
  Fully responsive, fast-loading pages optimized for mobile and desktop devices.

Challenges & Solutions

1. Tight One-Month Deadline
Delivered the complete solution using Agile sprints, parallel frontend/backend development, and continuous QA—meeting the 30-day deadline without scope compromise.

2. Complex Lead & CRM Integrations
Built secure API workflows with logging and error alerts to ensure reliable lead flow across multiple systems.

3. Large-Scale MLO Management
Designed structured Kentico page types allowing easy updates, filtering, and publishing by non-technical users.

4. Editorial Flexibility
Implemented modular components enabling marketing teams to build and edit pages independently.

5. Content Control & Safety
Introduced soft deletion and brand-safe styling controls to prevent accidental data loss or design issues.

Results

• 100% on-time delivery within 30 days.

• 40% faster lead routing through CRM automation.

• 60% increase in content management efficiency.

• 25% improvement in mobile performance metrics.

• Zero data loss incidents due to robust monitoring and logging.

Conclusion

The Kentico Xperience 13-powered redevelopment for PHL set a benchmark for rapid enterprise delivery. Completed within just one month, the platform now supports seamless lead processing, strong performance, and complete marketing autonomy—enabling the business to scale digital operations with confidence and speed.