Empowering a Multinational Flooring Leader through Enterprise Digital Transformation

Project Overview

Patcraft, an international leader in commercial flooring and surface solutions, undertook a comprehensive digital transformation of its corporate and product website using Kentico Xperience 13 (K13). The goal was to build a high-performance, design-forward platform that enhances global brand visibility, simplifies product discovery, and enables efficient content management across multiple regions.

The new platform supports architects, designers, and specifiers by showcasing innovative collections, sustainability initiatives, and project inspiration through a unified digital experience.

Business Objectives

• Drive lead generation among architects, designers, and facility planners.

• Highlight leadership in sustainability, material innovation, and design excellence.

• Enable global marketing teams to manage and localize content efficiently.

• Improve performance, usability, and accessibility across devices.

• Streamline editorial workflows for rapid publishing of products and campaigns.

Key Features & Deliverables

• Modular templates in Kentico Xperience 13 for homepage, product collections, case studies, and regional pages.

• Dynamic product and collection showcases emphasizing design innovation.

• Project gallery with filters by sector, region, and design theme.

• Dedicated sustainability section communicating environmental commitments.

• Multi-region content architecture supporting localized global markets.

• Faceted search and filters for intuitive product discovery.

• Fully responsive design with optimized media assets and accessibility compliance.

• Analytics integration for tracking engagement and product performance.

Challenges

• Managing a complex, multi-region product catalog with thousands of SKUs.

• Maintaining consistent design and branding across localized markets.

• Enabling non-technical editors to manage content independently.

• Balancing rich visual storytelling with performance and accessibility needs.

Solution Approach

• Implemented reusable content models (ProductPage, CollectionPage, CaseStudyPage, RegionLandingPage) in Kentico.

• Established a centralized content tree with regional subsites for localization.

• Designed a mobile-first, modular UI optimized for speed and usability.

• Configured editorial workflows with approvals, version control, and media management.

• Enabled advanced product tagging, filtering, and metadata management.

• Ensured WCAG 2.1 accessibility compliance and optimized mobile performance.

Results

• 40% increase in visits to product and collection pages.

• 30% faster publishing of new product content.

• 25% increase in sample requests and contact form submissions.

• 20% improvement in mobile performance and engagement.

Conclusion

The Kentico Xperience 13-powered digital transformation enabled Patcraft to unify global content operations, enhance product discovery, and deliver a premium digital experience aligned with its design and sustainability values. The platform positioned the brand as a digital leader in the commercial flooring industry.