Redefining Global Retail Engagement through a Modern Digital Experience

Project Overview

The Global Retail Association (GRA), representing retailers and fuel operators worldwide, undertook a complete redesign and modernization of its digital platform using Kentico Xperience. The objective was to create a unified, scalable, and member-centric digital hub supporting engagement, advocacy, research dissemination, and industry events for a global audience.

The new platform connects members, suppliers, policymakers, and media partners through a modern, accessible, and performance-driven web experience.

Business Objectives

• Increase member engagement through personalized and self-service digital tools.

• Position GRA as a thought leader through data-driven insights and research.

• Promote global events, training programs, and advocacy initiatives.

• Simplify content creation and publishing for internal teams.

• Improve performance, accessibility, and mobile responsiveness across devices.

Key Features & Deliverables

• Simplified Information Architecture with clear navigation for multiple audiences.

• Membership Portal featuring secure login, renewals, and benefit management.

• Research & Insights Hub for reports, dashboards, and industry analysis.

• Events & Education Section with calendars, registrations, and webinars.

• Advocacy Pages highlighting issues, resources, and action tools.

• Dynamic Content Modules for news, articles, podcasts, and updates.

• Responsive, Accessible Design aligned with WCAG 2.1 standards.

• Analytics Integration for tracking engagement and content performance.

Challenges

• Managing large volumes of diverse content while maintaining usability.

• Serving multiple audience segments with tailored experiences.

• Balancing editorial flexibility with consistent branding and design.

• Ensuring strong mobile performance and accessibility compliance.

Solution Approach

• Implemented Kentico Xperience with structured content types and reusable widgets.

• Designed a mobile-first, modular UI to enhance usability and speed.

• Enabled editors to publish reports, events, and advocacy content independently.

• Applied content tagging, caching, and SEO optimization for discoverability.

• Integrated analytics to monitor member engagement and performance metrics.

Results

• 35% increase in global member engagement.

• 30% improvement in content publishing efficiency.

• 25% boost in event registrations.

• 20% reduction in mobile bounce rate and improved site performance.

Conclusion

The modernized Global Retail Association website evolved into a high-performing, content-rich, and member-focused digital ecosystem. Built on Kentico, the platform strengthened global engagement, streamlined internal workflows, and reinforced GRA’s leadership within the retail and fuel industry.