Transforming Patient and Provider Experience through a Modern Healthcare Platform

Project Overview

FPH, an international manufacturer of respiratory and sleep-therapy medical devices, undertook a redesign and rebuild of its India regional website using Kentico Xperience 12. The objective was to create a streamlined, content-driven, and mobile-optimized digital platform that effectively serves both hospital professionals and homecare patients.

The platform supports product discovery, patient education, and regional engagement while ensuring performance, accessibility, and healthcare compliance.

Business Objectives

• Improve visibility and understanding of hospital and homecare medical devices.

• Strengthen brand perception as a leader in respiratory and sleep-therapy solutions.

• Serve diverse audiences including healthcare professionals, distributors, and patients.

• Enable marketing teams to manage regional content efficiently through the CMS.

• Deliver a fast, accessible, and mobile-friendly experience for regional users.

Key Features & Deliverables

• Modular page types built in Kentico Xperience 12:

  • Homepage

  • Segment Landing Pages (Hospital vs Homecare)

  • Product Detail Pages

  • Resource & Education Pages

• Clear segmentation between Hospital Products and Homecare Products.

• Region-specific content for India, including distributor and contact details.

• Educational resource hub for therapy guides, product use cases, and support content.

• Fully responsive, mobile-first design optimized for performance.

• CMS-driven workflows allowing rapid publishing of product and educational updates.

• Analytics integration to track engagement, downloads, and enquiry conversions.

Challenges

• Designing a single platform for two distinct audiences with different needs.

• Managing regional localization including tone, distributors, and compliance notices.

• Balancing rich medical-device visuals with mobile performance constraints.

• Enabling fast, independent content publishing for medical and regulatory updates.

Solution Approach

• Built structured content models (ProductPage, SegmentPage, ResourcePage, RegionPage) in Kentico.

• Implemented a global-to-regional content architecture with localized overrides.

• Designed UX with clear visual and navigational separation between user segments.

• Applied performance optimization techniques such as lazy loading and image compression.

• Established CMS workflows for approvals, tagging, and publishing.

• Embedded analytics to capture actionable insights on engagement and conversions.

• Ensured accessibility fundamentals and regional compliance requirements.

Results

• 35% increase in visits to product detail pages.

• 28% faster content publishing for marketing teams.

• 22% improvement in mobile engagement metrics.

• 15% increase in distributor and contact enquiries.

Conclusion

The Kentico Xperience 12-based platform enabled FPH to deliver a modern, compliant, and user-centric healthcare experience tailored to the Indian market. The solution unified hospital and homecare journeys, improved regional engagement, and provided a scalable foundation for ongoing product and content growth.